Core Values


The landscape of the directional drilling business is continuously changing. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come.

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

Our mission declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Everything we do is inspired by our mission.


The Most Respected and Sought after
Directional Drilling Company in America


Exceed our customers’ expectations
with the highest quality product
for the best possible price
without comprising safety, dependability and integrity

11880 34th Street North
Clearwater, FL 33762
Tel: (727) 573-7799 Fax: (727) 573-1352
Leaders in Directional Drilling
Since 1994 FL LICENCE CUC 1225075
A Florida Certified Minority Company

“Our Experience Is Your Asset”


Our values serve as a compass for our actions and describe how we behave in the world.

1. God Centered: Gratitude and Guidance. Thankful that God is always with us and for us. Dependent on his grace and guidance to serve his will.
2. Safety: The safety and wellbeing of Equibore personnel and equipment is our first priority.
3. Attitude: Be a go-getter. Positive, mindful and considerate.
4. Leadership: The courage to shape a better future and lead by example
5. Integrity: Be honorable, trustworthy and respectful in all our affairs.
6. Teamwork: Honor and encourage collaboration for leverage at all levels
7. Accountability: Be accountable for our actions and inactions. It’s “my job” attitude!
8. Passion: Committed in heart and mind
9. Focus on the Customer: Focus on their needs and how to solve their problems.
10. Act like Owners: Rewarded for taking risks and finding better ways to solve problems.
Always be learning from our outcomes — what worked and what didn’t
11. Be the Brand: Inspire results, creativity, passion, optimism and fun


1. Customer Focused: Without our customer we don’t exist.
2. Preparation: Plan our work. Work our plan. Anticipate everything.
3. Productivity: Be a highly effective, lean and fast-moving.
4. Profitability: Maximize short and long-term returns to secure a stable future for our organization, employees and families.
5. Take Care of the Equipment: Our equipment is the lifeblood.
6. Responsive: Act with urgency and remain responsive to the customers.
7. Attention to detail: Success is always in the details.
8. Efficient: Work efficiently to eliminate waste and increase productivity.
9. Communication: We listen effectively and speak thoughtfully and honestly.
10. Rewarding Work Environment: We strive that all who work at Equibore are enriched and inspired by what we have together accomplished.
11. Excellence: We carry out our mission with a commitment to excellence both in what we do and how we do it. We encourage and honor productivity, creativity, quality and initiative by all who work here.